It’s easy to tell from these statistics what brand athletes connect the most to in baseball and basketball. At the height of the studied years from 2012 through 2017, NIKE held a 48.2 percent difference in amount of shoe purchases than the next closest competition, while in 2015, they held only a 28.3 percent difference. What’s more, there is more a yearly change from year to the next in terms of how many units were purchased. Percent of Consumer Unit Purchases of Second Place Brands Brand nameįrom these numbers, we can see that NIKE doesn’t nearly have the stranglehold on the baseball shoe market that they have on the basketball market. While NIKE is the unquestioned king of baseball shoes, second place has changed hands multiple times since 2012, with Adidas and Under Armor jostling for the silver medal, as the graph below shows. But the numbers are nothing like basketball, where NIKE is as closely associated with basketball shoes as peanut butter is with bananas. Professional baseball and professional football shoe companies see more parity among the purchased amounts by consumers, while NIKE still runs both those markets. That's something he's going to remember me by.” That about sums up the NBA shoe market, that KD thinks that a kid will remember the swoosh on his shoes even more than his jaw dropping performances. Kevin Durant said in 2013, “If there's a kid up in the upper level, that really can't see that well but can see the blue part of my shoe or my orange shoe strings or even this silver Nike sign. Percent of Consumer Unit Purchases of Top Three Brands Brand Name The graphic below shows the percent of consumer unit purchases of the three brands we have mentioned. And while Adidas is headlined by James Harden and Under Armor by Stephen Curry, two extremely talented athletes, those don’t compare to the three headed monsters of NIKE’s signees.Īnd as logic would have it, NIKE has ruled the basketball shoe market with an iron grip since 2012, and that grip is only getting tighter as the years go by. Headlining the NIKE basketball brand is Michael Jordan, Lebron James, and Kobe Bryant, basically owing the three players included in every GOAT conversation since Larry Bird had a mustache and wore Celtic green instead of Pacer blue and yellow. PUMA won’t be included in this conversation for a least a few more years, or until they sign Tony Parker and convince him to play fifteen more years in the NBA. Those contenders would be NIKE, Under Armor, and Adidas. In the professional basketball game, there is really only three contenders for this illustrious recognition. With the NBA season rapidly approaching and the MLB in full swing, and with PUMA deciding to try to get back into the basketball shoe market by recently signing the number one and number two picks in the NBA draft, I thought it would be a perfect time to research and find out who truly ruled the sport’s shoe market in baseball and basketball. We won’t all admit it, but the average athlete does think about the brand of shoe they are buying. Published on Septemby Cameron Chase Cundiff
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